A trade show can do wonders for your business. Before you get all excited about the new contacts that you will get, you have to plan out how you will set up your area. If you don’t get the right look and some goodies to hand out then it could flop completely. Usually you get a table or two for your own stuff. A nice cloth that covers the table and goes to the floor is important. Think about using the front of the tablecloth to show your company name. If you have a nicely embroidered logo done huge on the front space, then you have a sign basically. You can use the area under the table that is hidden to store your boxes and whatever else you have with you. That is professional and tidy.
In addition to this it is important to train your staff in handling the quick sell. When you are flooded with individuals wanting more information about your business, you have to move quickly so as not to lose their attention. If you are backed up for a while then people may be tempted to move on to the next booth. Finding a quick talk about your business should be encouraged before attending the trade show so that all employees can figure out their talk and spout it quickly. Sure their will be some questions and some people won’t move through as quickly as others, but that is why it is extremely important to have a plan.
When you are trying to get contact info from people, they can be difficult. If they are very reluctant to give you their personal phone and address then go for the business info. You can make them feel better about giving up the contact info for their business that they work for because then they know that no one will be bothering them at home.
Don’t underestimate the importance of free hand outs.
They can be the main reason that someone will initially walk up to your table. There are so many different products that you can use to grab attention. A couple of umbrellas with loads of color and your company logo can be set up open. If you have a way, they can be made to look like a giant flower display. Once you get people at your table, then you tell them about what you offer.
You will find that purchasing promotional items before your trade show will help you make the most of this incredible business opportunity. The next trade show that comes along, gather up your logo imprinted items and table cloth and give it a shot. You will surely find that this is an excellent way to help stimulate your business.
You can give conference folders or some other incredibly nice item. Whatever promotional products you decide on they will pull lots of people to your conference table.